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企业网站建设是一种企业对市场的把握战略
[来源:www.huaruizh.com] [作者:保定网站建设] [日期:17-01-17] [浏览次数:]
作为第四媒体的互联网,其特点就是可以跨越时空,正常情况下, 网站无时无刻都在工作。企业建立自己的网站,可以树立起企业在科技信息时代的完美形象,使得企业用户可以跨越时空了解企业。除此之外,企业还能利用多媒体技术,向用户展示产品、技术、经营理念、企业文化、企业形象,塑造企业独特的品牌,增值企业无形资产。 The Internet as the fourth media, its characteristic is can across time and space, under normal circumstances, site work all the time. Enterprises set up their own web site, you can set up perfect image of the enterprise in the era of science and technology information, makes the enterprise users can understand across space and time. In addition, the enterprise can use of multimedia technology, to show the user product, technology, management, enterprise culture and enterprise image, to build unique brand enterprises, value-added enterprises intangible assets.   1  品牌建设,谈到这点,就要说到如何去建设自己的好的品牌,发挥一个工程师最大思维的想法了。如何去建设,用什么样的建设理念。 1 brand construction, when it comes to this, speak to how to build our good brand, to play full thinking the idea of an engineer. How to build, with what kind of construction.   2  要与企业品牌一致 Be consistent with the enterprise brand 【品牌战略】你的品牌战略方向是什么样的,假如分为大型客户和中小型客户,那么战略对于这几类客户各有走什么样的战略路线,它的价值分别是什么样的。 "Brand strategy" what is your brand strategic direction, if divided into large customers and small and medium-sized customers, then the strategy for this a few class customers have what kind of strategic route, what is its value, respectively. 价值,就是你的产品给网站带来的经济价值。 Value, that is, brings to the website of the economic value of your product. 在大部分人眼中,网站的价值往往就等同于产品推广,因此绝大多数企业的网站都是以产品为主。但是产品推广只是一个小功能而已,不可忽略的是企业的品牌建设,有些企业为了提高品牌的知名度,会不定期的在线上或线下举办各式的活动,以来吸引用户,当然,也有线上和线下同时进行的,这样取得的效果是双面的,品牌的优势也就显示出来的。 In the eyes of most people, the value of the site is usually equal to the product promotion, so most of the enterprise website is based on products. Product promotion is just a small function, however, is the enterprise brand construction, which cannot be neglected in some enterprises in order to improve the brand popularity, will not be regularly hold various activities in the online or offline, since users, of course, also on the cable and offline simultaneously, so the effect is double, the advantage of the brand is displayed.   3  与品牌定位要相符 3 and brand positioning should be consistent 品牌策划,其实就是考虑如何设计好一个品牌的门面,相当于一个店铺的门脸。门脸设计得好,才能够吸引用户关注到自己的企业。其中LOGO是否设计的符合网站产品的特点,网站上的首页设计的是否合理,产品的图片修剪时是否精细,还有某些板块设计的是否能够互动等都会影响到企业品牌的塑造。 Brand planning, it is to consider how to design a good brand, the appearance of the equivalent of a shop front. Front design well, to attract users to their own businesses. Whether the LOGO design conforms to the characteristics of web site products, web site's home page design is reasonable, the picture of the product when the clip is fine, there are some plate design can interaction and so on will affect the enterprise brand shaping. 企业网站建设是一种企业对市场的把握战略,也是企业形象走向新时代的格局。因此,只有网站建设策划的好才能更好的塑造企业的品牌效应。 Enterprise website construction is a grasp of the market strategy, also is the enterprise image to the pattern of the new era. Therefore, only good can better shape the enterprise website construction planning of brand effect.