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网站建设中提高横幅点击率的办法
[来源:www.huaruizh.com] [作者:保定网站建设] [日期:17-01-17] [浏览次数:]
网站建设中提高横幅点击率的办法 Raise a banner in the construction of website hits 整一个网站里面,占据面积最大的,除了网站的主要产品以外,那么就是网站的横幅广告了。横幅广告是网站产品页面获得流量的主要渠道之一,横幅点击率的提高,对网站销售转化是非常有帮助的。因此,我们在网站建设中,就应该充分设计和利用好网站横幅这一区域。 The whole inside a web site, occupy the largest, in addition to the web site's main products, so is the website banner ads. Banner ads website product page is one of the main channel to get traffic, banner click-through rates rise, it will be very helpful for website sales conversion. Therefore, we in the website construction, design and make good use of the website should be fully banner in the region. 1、以文字为主的横幅点击率会更高 1, predominantly text banner clickthrough rate will be higher 网络上很多网站的横幅广告,基本上都是以图片为主的,如果我们在网站建设中,还是以图像作为横幅的主要内容的话,那么横幅很难会脱颖而出的,而且由于图像缺少文字,用户是很难理解广告中的内容,如果是以文字为主的横幅,那么点击率很容易就会增加了。 Many sites on the network of banner ads, basically are pictures, if we are in the website construction, or in the image as the main content of the banner, banner so very difficult will stand out, but due to the lack of text, image users is difficult to understand the contents of the advertisements, if the banner is given priority to with words, so it would be easy to increase the click rate. 2、设计带有行为号召的横幅 2, design with behavior, called on the banner 行为号召其实是一种常见的营销手段,就是在横幅当中,设置一种类似于点击按钮,或者是链接之类的,从而吸引用户点击的行为,在横幅设计中运用这样的办法,可以极大的提高横幅的点击率。 Behavior called for is a common approach to marketing, is in the midst of a banner, set up a kind of similar to click on the button, or a link, to attract users to click on the behavior of the banner in the design of using such method, can greatly improve the click-through rates of banner. 3、横幅中尽量不要带有价格信息 3, try not to in the banner with price information 如果网站中的横幅设计是固定的,并且不是为了促销,那么在设计网站横幅时就不应该将价格信息带入其中,除非价格相比行业中真的非常之低,否则在横幅中要就应该避免价格的假如,以免导致点击率的下降。 If the banner on the website design is fixed, and not for promotion, so when designing web banner should not put price information into it unless the price than the industry really is very low, otherwise in the banner to avoid price if case led to a decline in click-through rates.